Data Culture Blog 2

Ultimately, the Estonians understood that to establish a digital, techno-savvy culture it would require technological literacy, to embrace the internet and wage a war on siloed and “dark” data. The Estonians also democratised their data, and believe that you as an individual, own your data, and they promoted transparency in every form of government.

Estonia now saves 2% of their GDP because they totally digitised their governance. This also enabled them to broaden their tax base, by establishing a E-Visa for start-ups to do business in their country. They now churn out more start-ups than actual people. Imagine that.

More can read on Estonia here.

So, what does it actually mean for a business?

Does it mean that everybody in your business should know how to query SQL or understand sequential pricing algorithms? Or does it mean that for businesses to succeed they need to embrace a culture of using the data that is generated from every digital action and imprint, to better advance the business objectives or address the needs or challenges of the customer per say?

Both are profoundly valid questions when strapping up to digitally transform every aspect of your business. It is a journey that is marked with perils in the form of steep learning curves, attitudes of transparency and outcome-oriented thinking, lead from the front by the top brass, all the way through to the employees and customers.

Like all great adventures, it is about the journey and the fulfillment of an objective accompanied by the high thrill of achievement in turning all those frowns upside down against inconceivable odds. Adventures however require a conviction and leadership that embraces change, transparency and is accepted and acted on by the people that must make it happen. There must be buy-in and it starts with the executive teams and CEO. You can download a great whitepaper on how to transform your business digitally in as little as 6 months here.

Establishing a data culture is democratising your data and affording your entire business to take advantage of ways in which you can serve this data to the person who can make a call or uncover hidden value, based on Bl reporting and insights via dashboards or applications for example.